Study: Tying ads to movies works for brands

Taykey has released a new study that finds tying ads to trending topics – like movies – can increase the performance. The data, part of the new Real-Time Trend Report, found the top categories for tie-ins for Q4 2014 were the Grammys and popular movie franchises The Hunger Games and The Hobbit.   Overall the report from Taykey shows thatRead More

RTTR Q4 – Press Release

Taykey Real-Time Trend Report: Ads Tied to Entertainment Topics Performed Up to 11x Better Than Industry Average in Q4   Report Shows that Performance of Ads Tied to TV and Movie Trends Grew 87% and 62%, Respectively, over Q3 Results, Driven by Year-End Recaps and 2015 Forecasts   NEW YORK, February 5, 2015 – Taykey, the leading provider of real-timeRead More