The Media Industry’s Real-Time Endeavors

Organizations are striving to find ways to deliver on customers’ expectations for real-time interactions, and leveraging multiple channels provide in the moment messages that are relevant and tailored to individual customers. Real-time communications have become a necessity, especially since today’s customers are used to immediate gratification to their needs. Just like they’re able to pick up their mobile phones andRead More

Real-Time Marketing Can Keep Businesses Successful—But How?

Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, “Spend just $10 more and you will qualify for a $100 gift certificate!” Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new realityRead More