The algorithms of advertising startup Taykey eavesdrop on the real-time online conversations of a client’s audience, then place ads accordingly.If a studio is releasing the GI Joe film, for example, and wants to target teens, Taykey can spot teens talking about Justin Bieber. GI Joe ads are then placed on Bieber fan sites. Clients include Unilever and Sony.
This Privacy Policy describes the policies and procedures of Taykey, Inc. (“Taykey”, “we”, “our” or “us”) on the collection, use and disclosure of your information on www.taykey.com (the “Site”) and the services, features, content or applications we offer (collectively with the Site, the “Services”). Please read this document closely—when you use Site and Services, you agree to be bound by the terms and conditions of Taykey’s Privacy Policy.
OUR COMMITMENT TO YOUR PROTECTING YOUR PRIVACY
At Taykey, we believe that the Internet is a much better place when websites and businesses respect the privacy of their users. On the flipside, we also know that the web is not a one size fits all environment and that websites do need to collect some personal information from users in order to create a unique and personalized experience. With these principles in mind, we promise that if we collect any information from you, it’s because we want to provide you with a superior experience using Taykey’s Site and Services. As explained further below, we recognize that just because you share information with us doesn’t mean you want to share it with the rest of the world. That’s why we also take great pride in protecting any information you give us. It’s our goal to make your experience with the Site and Services both rewarding and safe.
If you have questions or concerns regarding this statement, email us at [email protected].
I. What Types of Information do We Collect?
Personally Identifiable Information
In contrast to many companies and websites, Taykey limits the amount of personally identifiable information (“PII”) it collects from its users and partners.
Taykey’s Services allow advertisers to identify real time trends in the marketplace so they can reach targeted audiences more effectively, as opposed to collecting information on an individual’s internet usage. Since Taykey’s clients are primarily companies seeking to place advertisements, the Site is not directed towards individual Internet consumers nor does it seek any PII from such consumers for marketing purposes.
Unlike a lot of other websites, we restrict the amount of non-publicly available PII we collect to names and contact information of people or companies seeking information from or wishing to set up an account with Taykey.
Ad Tags
Companies that work with us use our core algorithms and technology, which place ad tags on their websites. These ad tags are used to customize a user’s advertising experience, but they do not contain any PII. Rather, ad tags usually contain anonymous information about the web site, section of the site and size of the ad that the Services are optimizing.
Cookies
Unlike most websites, Taykey does not use cookies at all on our Site.
Please note that our Privacy Policy covers only our use of our Site and Services and does not cover the use of cookies by third parties, such as our clients. We do not control when or how third parties place cookies on your computer. For example, third party websites to which a link points may set cookies on your computer. We encourage you to take note of other sites’ Privacy Policies.
II. Is My Information Ever Shared with Other Parties?
Normally, we will never share any of your PII with a third party unless you give us permission to do so. However, in some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. By using the Services, you acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your PII as set forth in this policy.
We also reserve the right to access, read, preserve, and disclose any information as it reasonably believes is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce this Privacy Policy, including investigation of potential violations hereof, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.
III. How Does Taykey Keep My Information Secure?
Taykey uses industry standard security measures to ensure the security of its data, including any information you have given us. We routinely evaluate our data security practices to identify security threats or opportunities for improvement.
Nonetheless, it is impossible to guarantee that the transmission of data through the Internet will be secure. By using the Services, you acknowledge that it may be possible for third parties to intercept or access transmissions or private communications unlawfully.
IV. What Happens When There Are Changes to this Privacy Policy?
We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we collect or use information, we will notify you by posting an announcement on the Services or sending you an email. Please note that you are bound by any changes to our Privacy Policy when you use the Site or Services after such changes have been first posted.
V. LIMITATION OF LIABILITY
YOU UNDERSTAND AND AGREE THAT ANY DISPUTE OVER THE PRIVACY OF TAYKEY DATA OR TAYKEY’S PRACTICES IS SUBJECT TO THE PROVISIONS OF THIS PRIVACY POLICY. YOU AGREE THAT TAYKEY’S LIABILITY FOR ANY BREACH OF THIS PRIVACY POLICY SHALL BE LIMITED TO THE GREATER OF THE VALUE OF THE TRANSACTIONS OR SERVICES PROVIDED TO YOU BY TAYKEY OR $250 TO THE EXTENT SUCH CLAIM IS NOT OTHERWISE BARRED. YOU FURTHER AGREE THAT THIS AGREEMENT IS GOVERNED BY NEW YORK LAW WITHOUT REGARD TO CHOICE OF LAW PRINCIPLES AND THAT ANY ACTION ARISING FROM OR RELATED TO THIS POLICY WILL BE EXCLUSIVELY VENUED IN A STATE OR FEDERAL COURT SITUATED IN NEW YORK COUNTY, NEW YORK.
You also agree that you have provided notice to, and obtained consent from, any third party individuals whose personal data you supply to Taykey with regard to: (a) the purposes for which such third party’s personal data has been collected; (b) the intended recipients or categories of recipients of the third party’s personal data; (c) which of the third party’s data are obligatory and which data, if any, are voluntary; and (d) how the third party can access and, if necessary, rectify the data held about them.
VI. What If I Have Questions or Concerns?
If you have any questions or concerns regarding this Privacy Policy or privacy using the Services, please send us a detailed message to [email protected]. We will make every effort to resolve your concerns.
Effective Date: 10/17/2011
