RTTR Q2 2015

Q2 Real-Time Trend Report to Marketers: Real-Time Sports Trends a Slam Dunk Another quarter of real-time advertising is in the books and it was another quarter where trend-based targeted campaigns drove performance well-above industry norms. Engagement rates surpassed Q2 industry benchmarks across multiple platforms, with display CTRs by 153%, skippable video view rates by 60% and non-skippable video completion ratesRead More