Social media-powered ad exchange Taykey takes $6m in fresh funding

Taykey, a platform that connects advertisers with audiences based on real-time interest data from social networks, has today announced a new $6 million funding round. The New York-based startup analyses activity on platforms like Facebook, YouTube and Twitter to spot trending topics and buys ad space for relevant brands to show against those trends. Display, video and social ads areRead More

Why Brands Aren’t Buying Self-Service

With all the buzz about self-serve ad platforms, it might seem as if everyone is using them. But, as the saying goes, appearances can be deceiving.I recently spoke with 10 peers who run ad-tech companies serving agencies and big brands. Most of these people said their companies either offer a self-service option or are in the process of building one.Read More