Wonder why companies like Red Bull spend a lot of money sending a dude into outer space to jump out of a balloon? Taykey’s look at the online conversations generated by the stunt are part of Digiday’s analysis. An even long piece appeared in Mashable.
While polling data is more representative of the population surveyed, Taykey analyzed the volume of conversation during and immediately after the debate. This too found it’s way to MSNBC.
Last night on MSNBC’s “The Last Word” with Lawrence O’Donnell, Taykey’s sentiment analysis of the online conversations during the debate framed an interesting segment about Gov. Romney’s interactions with the moderator.
The first debate is in the history books and Taykey was taking the pulse of the web audience minute by minute for the duration. Check out Business Insider to see how the candidates did.
In addition to the coverage there, we found the following by diving deeper into the data:
It’s important to note that we only looked at the people posting comments, tweets, status updates, etc., during the debate and that this audience doesn’t represent any other population — so trust the quality polls when making your bets on the outcome, ours is a snapshot of how the people commenting during the debate felt at that moment.
Business Insider has published our infographic on the six or so weeks of the presidential campaign culminating in the end of the Democratic Convention.
Read the piece here: http://www.businessinsider.com/infographic-mitt-romneys-last-two-weeks-2012-9
Yesterday, Apple announced the iPhone 5. We have a healthy iPhone vs. Galaxy discussion going on in the office and we thought it would be fun to turn our technology on the announcement. We tracked online conversation about each feature minute by minute as the Apple press conference unfolded and the live blogging of the event spread into the world.
Here’s what the event looked like to us:
As you’ll see, there was a lot of discussion online that rose and fell with the introduction of each feature. Volume is the light grey chart. The darker chart shows sentiment. There was a net positive sentiment across all features — not that surprising among the folks who are following the live announcement — but there were some variations. The more techy feature — the new processor — was less thrilling than the bigger screen. The higher resolution camera was good, but since it was mainly an incremental improvement it didn’t pop like the availability date, which was huge.
We thought there might be some negativity about the new connector, but that didn’t create a valley in the data by any means.
This announcement was unlike past ones in that there were few surprises. All the leading rumors over the last several months turned out to be correct. So expectations were well set and any potential hand wringing over disappointments were in the past by the time of the announcement. Which makes it pretty clear that the idea of “secrecy” around these announcements is just part of the Apple mythology and the run-up to the announcement is as well designed and executed as any Apple product.
Our graphic was covered on CNET and MyBroadband.
A presidential campaign is inherently volatile and reactive, with both candidates frequently reacting to events outside their control and then their reactions taking on a life of their own. Yesterday was such a moment, with both candidates responding to the tragic events in Libya and elsewhere.
Taykey’s technology monitors the web across over fifty thousand sites to both understand what topics emerge on a moment by moment basis and interpret how people feel about those topics. With much of yesterday’s news focused on Governor Romney’s handling of the situation, our friends at MSNBC wanted to take a look at how the online audience was reacting to this breaking story.
Above is a video of the first segment from last night’s The Last Word with Lawrence O’Donnell with a four minute discussion based on Taykey’s data.
We’re pleased to announce that Taykey has hired Matt Rosenberg as VP Marketing. Rosenberg will lead the company’s efforts to tell its brand and product story to advertiser and media agency clients as its capabilities continually evolve. Taykey taps into audiences by analyzing fifty thousand data sources, discovering the topical content they are consuming at that moment, and utilizing their proprietary buying technology to place their clients’ ads alongside audience interests as they emerge.
“Advertisers have always worked to place their brands next to relevant and interesting content that consumers welcome into their lives, “ said Rosenberg. “Whether in print, on television or online, marketers need to get the interplay between culture and commerce right. But as the speed of culture increases, media planning cycles cannot keep up. Taykey’s unique technology solves this challenge and represents a great opportunity to make digital advertising work better.”
Said Amit Avner, Taykey CEO and co-founder: “Adding a multi-faceted executive like Matt is a huge win for Taykey. With experience building strategically oriented teams at rapidly expanding media businesses like ours, as well as running media and creative accounts on the agency side, he understands the marketing ecosystem and our opportunity in it and is uniquely capable of telling our story to the industry. Matt joins John Schneider, Laurie Barlev and Omer Dror as we expand our executive team with highly experienced senior leaders.”
Rosenberg has been in digital leadership roles for over 16 years. He joins Taykey from SAY Media, where he founded the hybrid ad network/publisher’s global strategy and market research groups as VP Solutions. Previously, he led business development as EVP Client Engagement at award-winning creative agency Big Spaceship and oversaw media and creative accounts at Omnicom’s Organic, where he founded the Los Angeles office. He has deep entertainment industry experience both on the marketing side – he was an early digital hire at Sony Pictures Entertainment, where he oversaw the movie marketing efforts at Sony Pictures Digital – and as a television writer.
Taykey does real-time advertising, but not the kind you think. The company builds media plans for its large brand ad clients based on what their target audiences are buzzing about right this instant. Those media plans are executed on Facebook, Google, YouTube, and as of this summer, Twitter.
Read More
Taykey, a startup that uses real-time topic analysis to help companies target their ads, has expanded its lineup with what the company calls its Topical Advertising Platform. Co-founder and CEO Amit Avner says the launch should help Taykey reach a new customer base of performance advertisers.
Read More.
Celeb’s Caught Doing Good In Social Media (Partnership with VH1 and the Do Something Awards)- Read more.
This summer, Taykey was lucky to have Kate Witteman join us as an Intern. Kate worked on a variety of projects, from planning company events to researching infographics and marketing materials. She was kind enough to write a recap of her summer experience:
Walking into Taykey’s Flatiron office for my first day on the job was a little daunting. With no previous experience at a start-up or in advertising, the only thing I could have done to prepare was read Taykey’s website closely and cross my fingers—both of which I did.
The first surprise when the door opened: a room with 11 people in it. When I had interviewed at the same office two months before, there were half as many employees. Welcome to the world of a fast-growing start-up. During the course of my 8-week internship, Taykey opened an office in Chicago and began the process of opening one in L.A.
I took the first few days at the office to get acquainted with Taykey’s platform. I was inundated with terminology used in the world of online advertising and integral to Taykey’s business. RFP, skyscraper, CPL, API, leaderboard, topical advertising, stemming, GDN, and many others were being used in the office all around me. With the help of Taykey’s CTO who happened to be visiting from the company’s Tel Aviv office, I was able to take a crash course in how Taykey’s technology works. The intern-dumbed-down version goes something like this: Taykey is able to detect emerging topics using information from more than 50,000 online sources like Twitter and Facebook. It breaks down this information into figures on volume, sentiment, age, and gender using many complex algorithms.
The plan for my internship had a few main components. I was to help with recruiting potential hires on LinkedIn, manage Taykey’s social media pages, plan team-building events, and assist in the preparation for a large industry party Taykey will host this fall.
However, the highlight of my internship was interacting with our technology in order to do research for infographics that Taykey sends to trade publications. These graphics have been published in All Things D, TechCrunch, Forbes, and others. It was through the research I did for these projects that I discovered how valuable—and vital—Taykey’s technology is for successful online advertising. Finding related keywords to social topics can increase the scope of a campaign and display it to new audiences in the most unlikely places. Taykey’s business of increasing the scope of campaigns and improving their agility is strongly backed by this innovative technology that I, a relatively non-tech-savvy user, could use with ease.
Working at Taykey was an invaluable experience. So many important developments happened in the short time I was there. We opened a new office, Facebook (one of the three platforms Taykey works with) had it’s IPO, and we completely revamped the website (check it out, it’s awesome: www.taykey.com). The most important lesson I learned at Taykey is that everything truly runs in real-time. In this digital age, internet trends cannot be ignored. As our 26-year-old boy wonder CEO (Hi, Amit!) wrote, “It’s about time that digital marketers learn how to be more real. Well, more real-time.”
What’s better online — to get more buzz or more love? When it comes to Holywood blockbuster movies, they’ll take what they can get. As we turn toward the homestretch for the summer movie season, both Marvel’s The Avengers and The Amazing Spider-Man might have a claim on winning the web in 2012.
Taykey, which uses web analytics to help clients spot trends and act on them in real time, tracked more than 50,000 sources to track which movies got the most play online this summer.
Read more
