Making Success Look Easy: Interview with Taykey CEO Amit Avner

Still under the age of 30, Taykey Founder and CEO Amit Avner’s entrepreneurial roots trace back to when he was just 14. In 1999, Avner built a search engine named WittySearch.  Four years later Avner created a social note-taking application – Witty Notes. In January of 2009, he started advertising technology company Taykey, which “helps to make advertisers more real-time by delivering media based on what is topical for their audience.”

The company recently announced another $6 million in funding and has attracted a total of $17 million in funding over the past 5 years.  They are expected to use those funds to double the number of employees from 50 to over 100 in the next 8-12 months.  Although the company is growing at a tremendous pace, Avner remains very modest.

Q: What is one thing in your career and work that you want to accomplish that you haven’t yet?

A: “I don’t feel like I’ve really accomplished anything yet, so there are too many to say.  That’s a question for”

It’s clear that Avner remains focused on the success and growth of Taykey and not his personal accolades.  When asked about challenges he has been faced with and overcome, Avner replied, “One ongoing challenge when you have a new solution is the need to educate the market on what you do and why your solution is valuable.  You can’t expect your value to be self-evident, you have to work hard to find the right language to tell your story and you have to tell it every day.”