People love watching the Olympic games, and they love talking about them, too. So much so that the online conversation volume for the Summer Olympics has already surpassed this year’s Super Bowl by 7 percent. This figure is the result of an analysis of social media and other online conversations by audience data company Taykey. The data showed that the…
Read MoreWith the advent of social media and global mobile connectivity, it’s never been easier or more efficient to assess how well a candidate for president emerged from his or her nominating convention. That much is clear this week thanks to the folks at Taykey. They’ve just issued new insights exploring the impact of the major national conventions on the popularity…
Read MoreNiantic Labs has us all abuzz with its Pokémon Go phenomenon. This mobile gaming augmented reality experience has crossed all age and gender lines and is reaching into the mass market, according to the latest data from analytics firms Taykey and Qualtrics. Since its U.S. launch on July 6, the app has been downloaded many millions of times, surpassing Tinder…
Read MoreSocial listening data is often used only to influence social campaigns. Siloes within agencies can keep it from informing media campaigns in other channels. IPG Mediabrands, for instance, has multiple media buying agencies, including a search and social unit called Reprise Media as well as its trading desk, Cadreon. Reprise and Cadreon made a good effort to work together, with…
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