Industry investments in programmatic buying continue to grow at a rapid pace, with no sign of slowing down this year. AdRoll pegs this increase at 66% in its State of the Industry 2016 report, while eMarketer thinks this figure falls somewhere around 50%, depending on whether you’re talking about desktop or mobile ads. There’s a good reason why marketers have…
Read MoreNew York-based Taykey is making its real-time audience trend data available to programmatic buyers with a new self-service interface and the ability to integrate with DSPs (demand-side platforms). DSPs and agency trading desks can tap into Taykey’s Trend Advertising platform to mix their own audience targets with Taykey’s trend data for targeting specific content in real time. Until now, Taykey…
Read MoreTrend-based audience analysis company Taykey announced today that its Trend Advertising will have a new programmatic capability. The new solution allows programmatic ad buyers to combine their own audience segments, based on cookies with Taykey’s targeting data. Taykey aggregates and analyzes data about what audiences are sharing and looking at and enables brands to programmatically buy inventory that’s near trending…
Read MoreTrading Desks and In-House Programmatic Teams Can Now Target the Most Relevant Content for Their Audiences in Real Time Using Taykey NEW YORK, NY – JUNE 15, 2016 – Taykey, an audience company that analyzes hundreds of millions of data points per day to help brands discover and act on what’s trending in real-time, today announced the availability of its…
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