Amit Avner knew he was onto something when his startup Taykey began tracking online chatter to figure out what topics were trending around the world at any given time. If a celebrity helped a product go viral, that could mean instant dollars for relevant brands able to jump into the conversation. And if something bad happened, like an endorser having…
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Ever since the television became a household staple in the late 1950s, mass media consumption has been tethered to predictable scheduling. The concept of “prime time” – a regularly occurring block of time, usually between 8 and 11 p.m, when TV shows are expected to draw the highest number of viewers – has been around for decades. If you’ve ever…
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Picture chickens happily pecking for worms in a fenced in-yard, unaware of the worms just outside the fence. They could easy fly over the fence and eat those other worms, but because they cannot see through the fence, the chickens stay in the same yard, pecking harder and accepting diminishing returns as worms get eaten. We’re the chickens. Well, not…
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Taykey has released a new study that finds tying ads to trending topics – like movies – can increase the performance. The data, part of the new Real-Time Trend Report, found the top categories for tie-ins for Q4 2014 were the Grammys and popular movie franchises The Hunger Games and The Hobbit. Overall the report from Taykey shows that ads…
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