Taykey Real-Time Trend Report: Ads Tied to Entertainment Topics Performed Up to 11x Better Than Industry Average in Q4 Report Shows that Performance of Ads Tied to TV and Movie Trends Grew 87% and 62%, Respectively, over Q3 Results, Driven by Year-End Recaps and 2015 Forecasts NEW YORK, February 5, 2015 – Taykey, the leading provider of real-time marketing insights…
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For six years, New York’s Taykey built tools to help marketers stay plugged in. Now it’s expanding its mission to help them create campaigns—with backing from several high-profile venture firms. It’s easy to see what’s trending on the Internet, at least in a rudimentary fashion—just call up the top Google searches or glance at the trending topics feature on Twitter…
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The real-time data crunching firm Taykey has raised $15 million in new funding as it looks to expand its business from digital media-buying to deeper marketing analytics, said founder and chief executive Amit Avner. Founded in Israel in 2009, Taykey is now based in New York, where over the past several years it has focused on helping advertisers react to…
Read MoreIt can be hard out there on social media for the brands. Their tweets and Facebook posts reach millions of people, and while the results can sometimes be iconic, it seems they’re more likely to make a splash for the inevitable apologies after cringe-inducing attempts to join a national conversation (as the Super Bowl-bound Seattle Seahawks demonstrated on Monday). The…
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