News

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Technology has improved our lives in many ways, and we now rely on it for everything from work to entertainment, education and productivity. It’s no surprise, then, that technology is a very closely-followed industry, and advertisers have found many ways to capitalize on that society-wide interest. But, what exactly can advertisers do to make the most of this hungry audience?…

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Are You Prepared for the Digital Media Planning (R)evolution?

It’s true, media planning has changed – but not in the way everyone is talking about. Certainly, there is enough commentary and research out there on programmatic to make anyone think that 100% of all media budgets will soon be managed by machines. But the fact is, while programmatic is important and growing, it is hardly the majority of spend….

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Real-Time Marketing: Making It Work for You

When a news story breaks, where’s the first place you turn for information? You probably check your social media feeds, then search major news outlets for a brief blurb about the situation. No matter what the nature of the event, you can be sure that some digital channel will have up-to-the-minute reports on the story’s latest developments. “The world has…

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It’s Time for Brands to Capitalize on News Consumption Trends

As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. TV news? That’s a thing of the past. Consumers are going online for current and trending events, and increasingly their first stop is social media. Pew Research Center reports that 30 percent of consumers now get their news from…

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