News

Real-Time Trend Report Finds Ad Campaigns Tied to Popular Online Trends Perform Nearly 10X above Industry Benchmarks – Press Release

| from Taykey

Taykey Campaign Insights Demonstrate the Power of Ads Placed Against Unpredictable Trends Like LG’s G Watch R Smartwatch Launch, Over Predictable Events Such as iPhone 6 Presentation. NEW YORK, October 15, 2014 – Taykey, the leading provider of trend-based advertising solutions, today announced the availability of the Real-Time Trend Report, an insights-based report that examines how ad campaigns in Q3…

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How Real-Time Advertising Can Disrupt Your Competitors

| from AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kapel, senior vice president of marketing and insights at Taykey. Advertisers use technology to sharpen targeting, measure results and be more efficient and economical. How about using it to win? The current trend toward…

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Announcing $6 Million Funding Round and Executive Hires – The Next Web’s Martin Bryant broke the story this morning.

| from Taykey

TOPICAL ADVERTISING CHANNEL TAYKEY ANNOUNCES $6 MILLION IN NEW FINANCING, ADDS TO EXECUTIVE TEAM NEW YORK – JULY 17, 2013 – Topical Advertising channel Taykey today announced that venture firm Tenaya Capital has joined existing investors Sequoia Capital, Softbank Capital, and Marker to together provide $6 million in additional financing to support the company’s rapid pace of growth. All existing…

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Advertisers: Tap Into Social Conversations to Engage Users

| from Advertising Age

Second Screen, Mobile Apps and Social Polls Can Drive Engagement. Advertisers know their customers won’t always seek them out. Instead, they need to push their brands to where and when the right people are ready. As a result, advertisers are continually expanding their efforts to get the attention of valuable consumers. Data, programmatic, hyper-local and a slew of other techniques…

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