Amit Avner’s been coding since he was 10. The following 19 years have been as productive as you might expect. Amit Avner likes building things. At 29, he’s built a lot. Currently, he’s the founder of Taykey, a service that predicts trends online and places advertising based on what people are talking about. Taykey, though, is by no means his…
Read MoreWho are your customers? That should be a pretty easy question for most marketers. But many don’t really know who their customers are beyond their age, gender, and a few other demographics. It’s time we acknowledge that our customers are people, both complex and unpredictable. If we, as marketers, want to understand our customers in this context–that is, as people–we…
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Organizations are striving to find ways to deliver on customers’ expectations for real-time interactions, and leveraging multiple channels provide in the moment messages that are relevant and tailored to individual customers. Real-time communications have become a necessity, especially since today’s customers are used to immediate gratification to their needs. Just like they’re able to pick up their mobile phones and…
Read MoreImagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, “Spend just $10 more and you will qualify for a $100 gift certificate!” Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new reality…
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