Taykey on Thursday announced the launch of the “Real-Time Advertising Academy,” a program meant to help brands and agencies tread the waters of real-time advertising. The “academy” includes a “Fellowship program.” Fellows are experienced media buyers or agency execs that will help guide the “academy’s” content, though most of the content will be provided by Taykey. By: Tyler Loechner |…
Read MoreNEW YORK, April 24, 2014 – Taykey, the leading provider of dynamic media solutions for real-time advertising, today announced the launch of the Real-Time Advertising Academy. The Academy is the first program of its kind and was designed to help brands and agencies understand and make use of real-time advertising, which tracks the trends that various demographics are following at…
Read MoreNEW YORK, April 8, 2014 – Taykey, the leading provider of automated media solutions for real-time advertising, today announced important additions to its Media Platform. Updates include a self-service online dashboard to monitor the performance of digital ad campaigns, as well as access to substantial new video ad placements, making Taykey’s platform the only solution that automates trend-driven targeting across…
Read More
Recent research claims that Internet video ads are more effective than traditional TV ads, yet companies are slow to move their ad budgets to digital. In his recent ADOTAS contribution, Amit Avner explains why companies may be hesitant to shift budget allocations toward digital By: Amit Avner | Founder/CEO of Taykey Read the full article.
Read More