Still under the age of 30, Taykey Founder and CEO Amit Avner’s entrepreneurial roots trace back to when he was just 14. In 1999, Avner built a search engine named WittySearch. Four years later Avner created a social note-taking application – Witty Notes. In January of 2009, he started advertising technology company Taykey, which “helps to make advertisers more real-time…
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Taykey, a platform that connects advertisers with audiences based on real-time interest data from social networks, has today announced a new $6 million funding round. The New York-based startup analyses activity on platforms like Facebook, YouTube and Twitter to spot trending topics and buys ad space for relevant brands to show against those trends. Display, video and social ads are…
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With all the buzz about self-serve ad platforms, it might seem as if everyone is using them. But, as the saying goes, appearances can be deceiving.I recently spoke with 10 peers who run ad-tech companies serving agencies and big brands. Most of these people said their companies either offer a self-service option or are in the process of building one….
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The algorithms of advertising startup Taykey eavesdrop on the real-time online conversations of a client’s audience, then place ads accordingly.If a studio is releasing the GI Joe film, for example, and wants to target teens, Taykey can spot teens talking about Justin Bieber. GI Joe ads are then placed on Bieber fan sites. Clients include Unilever and Sony. By: Madhumita…
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