Jul 25th 2012
It’s Time to Be Real.
It’s about time that digital marketers learn how to be more real. Well, more real-time. Just like Darwin said, it’s not about being the biggest, or the smartest, it’s about responding fast.
Digital marketers are clamoring to leverage social media data and real-time marketing technologies to understand consumer attitudes and interests, but listening and responding on a traditional media cycle is too slow.
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