Jul 25th 2012
Avengers vs. Spider-Man: Which Summer Blockbuster Ruled Web Chatter?
What’s better online — to get more buzz or more love? When it comes to Holywood blockbuster movies, they’ll take what they can get. As we turn toward the homestretch for the summer movie season, both Marvel’s The Avengers and The Amazing Spider-Man might have a claim on winning the web in 2012.
Taykey, which uses web analytics to help clients spot trends and act on them in real time, tracked more than 50,000 sources to track which movies got the most play online this summer.