There’s been an increasing amount of industry discussion about the power of identifying “what’s trending,” and with good reason. The billions of consumer conversations flowing through websites and social media platforms represent a tremendously valuable real-time map of consumer interest and attention. For the first time, we’re providing a public, real-time window to this data on our website via the… Read More
Jaw dropping achievements and records have been a key driver of word of mouth since the beginning of recorded history. This week proved to be no exception as we saw a significant volume of online trends around six new record-setting achievements. Some were serious and some silly, but all succeeded in capturing the attention of major segments of the online… Read More
Taykey helps companies understand and act on what’s trending by analyzing millions of data points every day from conversations across the web. For each trend, we provide audience details including age, gender, sentiment, and conversation volume. Click on each snapshot to dive into the details. Last week we saw conversations peak around the annual fashion-fest that is the Met Gala,… Read More
In the world of entertainment there was a rich trove of topics to buzz about last week, from Beyoncé’s epic visual album, ‘Lemonade’, to the much anticipated season premiere of Game of Thrones to the controversy surrounding Kelly Ripa and her morning show. Based on Taykey’s analysis of millions of online conversations across the web, we provide details on the… Read More
