News

Israeli Technology Prevents Ads From Financing Terrorist Websites

| from The Jerusalem Post

The Jerusalem Post highlighted Taykey’s latest technology development which ensures advertisers can now be confident that they are not accidentally funding terrorist activity or inappropriate content distribution. Taykey CEO Amit Avner describes Taykey’s technology safety measures, “We don’t look at pages and block unsafe content – we mark safe content.” By: Sharon Udasin | Technology and Sustainability Reporter for The Jerusalem…

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Taykey Can Flag Inappropriate Content for Brands in Real Time

| from VentureBeat

VentureBeat highlighted Taykey’s programmatic offering. “Pepsi ought to pay attention to this. Real-time audience data company Taykey has figured out how to instantly flag problems with inappropriate content for brands and ad buyers.” By: Dean Takahashi | Lead Writer at VentureBeat Read the full article

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Taykey Integrates Its Trend Advertising Product with TradeDesk and AppNexus

| from Marketing Land

Marketing Land covered Taykey’s programmatic announcement – its first integrations with third-party media buying platforms, AppNexus and The Trade Desk. The new integrations give buyers a way to bid on brand-safe, targeted inventory at scale, like a “virtual” private exchange. By: Ginny Marvin | Media Reporter for Marketing Land Read the full article

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Taykey “Virtual PMP” Roll-out Propelled By Renewed Concerns Over Quality and Brand Safety

| from Taykey

Trend Advertising Platform Gives Agency Trading Desks and In-House Programmatic Access to Real-Time Trend Targeting Data New York, April 11, 2017 – Growing awareness of inappropriate content and fake news has increased brands’ anxiety about where their ads appear. Real-time audience data company Taykey responds to programmatic buyers rising demand for inventory quality, relevance, and safety by opening programmatic access…

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