July 2012
8 posts
Avengers vs. Spider-Man: Which Summer Blockbuster…
What’s better online — to get more buzz or more love? When it comes to Holywood blockbuster movies, they’ll take what they can get. As we turn toward the homestretch for the summer movie season, both Marvel’s The Avengers and The Amazing Spider-Man might have a claim on winning the web in 2012.
Taykey, which uses web analytics to help clients spot trends and act on them in real time, tracked more…
It’s Time to Be Real.
It’s about time that digital marketers learn how to be more real. Well, more real-time. Just like Darwin said, it’s not about being the biggest, or the smartest, it’s about responding fast.
Digital marketers are clamoring to leverage social media data and real-time marketing technologies to understand consumer attitudes and interests, but listening and responding on a traditional media cycle is…
On the Big Screen: Surface Beats Retina
Both Apple and Microsoft made big product announcements within a few days of each other this month — Apple at its June 11 WWDC with the new MacBook Pro with Retina display, and Microsoft at its June 18 launch for the Surface tablet. There was big OS news, too, with iOS 6 and Windows Phone 8 — and with so much buzz in the air, it was hard to tell who was winning. But one start-up, Taykey, was busy…
Taykey Takes Apart May Trends: Zuckerburg, Dylan,…
Everybody loves Facebook, right? But just because Mark Zuckerburg got married, turned 28, and made Facebook a publicly traded company does not mean that people should talk more about him than they do about, oh, gay marriage during an election year. But they did, and this fun infographic from Taykey (the latest in their monthly series) shows it.
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Spring fashion trends: Crazy for Paisley!
Paisley is the “it fabric” this spring season. But don’t just take it from us. For a study on spring trends, we worked with the NYC-base advertising technology company Taykey, a company that provides real-time trends to improve advertising performance.
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NBA Playoff Teams’ Seasons in Social Media
The NBA’s lockout-shortened regular season has come to a close and the 2012 playoffs tip-off Saturday. It was a pretty remarkable season on the court — LeBron James’s statistical genius, Jeremy Lin‘s magical run and Blake Griffin’s thunderous dunks being just a few of many highlights.
But pro basketball had the Internet atwitter, too. Men and women — okay, mostly men — took to Facebook,Twitter,…
