Adweek used Taykey’s data to analyze what happens to brands when they get involved in political issues, whether accidentally or on purpose. Our data indicated that it is bound to have an impact on how consumers talk about brands on social media. Three brands recently made headlines due to the election of Donald Trump–New Balance, Pepsi, and Kellogg’s–had to deal…
Read MoreTaykey, a real-time audience data company, weighed in on the fake news controversy that bubbled up in the aftermath of the presidential election. In a blog post entitled “Fake News and Half Truths Pose Real Threat for Brands,” the company argues that fake news and half truths are not only posing a challenge for the electorate, but brand marketers as…
Read MoreNewly released data from Taykey Intelligence has hinted that the sheer volume of young people online manipulated pollsters in the run up to Donald Trump’s odd-defying presidential election triumph. By: John McCarthy | Reporter ofThe Drum Read the full article
Read MoreThe classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes are always high, but the game gets much more intense every year around the holidays as more brands compete for a dwindling share of audience attention. Your marketing can gain an edge by tapping into the power of real-time conversation data to…
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