November 2012
1 post
Red Bull Space Jump
Wonder why companies like Red Bull spend a lot of money sending a dude into outer space to jump out of a balloon? Taykey’s look at the online conversations generated by the stunt are part of Digiday’s analysis. An even long piece appeared in Mashable.
October 2012
3 posts
WatchWhile polling data is more representative of the population surveyed, Taykey analyzed the volume of conversation during and immediately after the debate. This too found it’s way to MSNBC.
WatchLast night on MSNBC’s “The Last Word” with Lawrence O’Donnell, Taykey’s sentiment analysis of the online conversations during the debate framed an interesting segment about Gov. Romney’s interactions with the moderator.
The First Presidential Debate
The first debate is in the history books and Taykey was taking the pulse of the web audience minute by minute for the duration. Check out Business Insider to see how the candidates did.
In addition to the coverage there, we found the following by diving deeper into the data:
Of the people who expressed an opinion on who won the debate, Romney was called the winner by a margin of 6-to-1
When…
September 2012
4 posts
BUSINESS INSIDER COVERS TAYKEY’S TAKE ON THE RACE
Business Insider has published our infographic on the six or so weeks of the presidential campaign culminating in the end of the Democratic Convention.
Read the piece here: http://www.businessinsider.com/infographic-mitt-romneys-last-two-weeks-2012-9
TAYKEY’S VIEW OF THE iPHONE 5 ANNOUNCEMENT
Yesterday, Apple announced the iPhone 5. We have a healthy iPhone vs. Galaxy discussion going on in the office and we thought it would be fun to turn our technology on the announcement. We tracked online conversation about each feature minute by minute as the Apple press conference unfolded and the live blogging of the event spread into the world.
Here’s what the event looked like to…
WatchA presidential campaign is inherently volatile and reactive, with both candidates frequently reacting to events outside their control and then their reactions taking on a life of their own. Yesterday was such a moment, with both candidates responding to the tragic events in Libya and elsewhere.
Taykey’s technology monitors the web across over fifty thousand sites to both understand what…
TAYKEY CONTINUES TO EXPAND EXECUTIVE TEAM
We’re pleased to announce that Taykey has hired Matt Rosenberg as VP Marketing. Rosenberg will lead the company’s efforts to tell its brand and product story to advertiser and media agency clients as its capabilities continually evolve. Taykey taps into audiences by analyzing fifty thousand data sources, discovering the topical content they are consuming at that moment, and utilizing their…
August 2012
4 posts
Taykey Puts New Spin On ‘Real-Time’ With Agile…
Taykey does real-time advertising, but not the kind you think. The company builds media plans for its large brand ad clients based on what their target audiences are buzzing about right this instant. Those media plans are executed on Facebook, Google, YouTube, and as of this summer, Twitter.
Read More
Taykey’s Topical Advertising Platform Finds A…
Taykey, a startup that uses real-time topic analysis to help companies target their ads, has expanded its lineup with what the company calls its Topical Advertising Platform. Co-founder and CEO Amit Avner says the launch should help Taykey reach a new customer base of performance advertisers.
Read More.
Summer Recap- Interning with Taykey!
This summer, Taykey was lucky to have Kate Witteman join us as an Intern. Kate worked on a variety of projects, from planning company events to researching infographics and marketing materials. She was kind enough to write a recap of her summer experience:
Walking into Taykey’s Flatiron office for my first day on the job was a little daunting. With no previous experience at a start-up or in…
July 2012
8 posts
Avengers vs. Spider-Man: Which Summer Blockbuster…
What’s better online — to get more buzz or more love? When it comes to Holywood blockbuster movies, they’ll take what they can get. As we turn toward the homestretch for the summer movie season, both Marvel’s The Avengers and The Amazing Spider-Man might have a claim on winning the web in 2012.
Taykey, which uses web analytics to help clients spot trends and act on them in real time, tracked more…
It’s Time to Be Real.
It’s about time that digital marketers learn how to be more real. Well, more real-time. Just like Darwin said, it’s not about being the biggest, or the smartest, it’s about responding fast.
Digital marketers are clamoring to leverage social media data and real-time marketing technologies to understand consumer attitudes and interests, but listening and responding on a traditional media cycle is…
On the Big Screen: Surface Beats Retina
Both Apple and Microsoft made big product announcements within a few days of each other this month — Apple at its June 11 WWDC with the new MacBook Pro with Retina display, and Microsoft at its June 18 launch for the Surface tablet. There was big OS news, too, with iOS 6 and Windows Phone 8 — and with so much buzz in the air, it was hard to tell who was winning. But one start-up, Taykey, was busy…
Taykey Takes Apart May Trends: Zuckerburg, Dylan,…
Everybody loves Facebook, right? But just because Mark Zuckerburg got married, turned 28, and made Facebook a publicly traded company does not mean that people should talk more about him than they do about, oh, gay marriage during an election year. But they did, and this fun infographic from Taykey (the latest in their monthly series) shows it.
Read more
Spring fashion trends: Crazy for Paisley!
Paisley is the “it fabric” this spring season. But don’t just take it from us. For a study on spring trends, we worked with the NYC-base advertising technology company Taykey, a company that provides real-time trends to improve advertising performance.
Read more
NBA Playoff Teams’ Seasons in Social Media
The NBA’s lockout-shortened regular season has come to a close and the 2012 playoffs tip-off Saturday. It was a pretty remarkable season on the court — LeBron James’s statistical genius, Jeremy Lin‘s magical run and Blake Griffin’s thunderous dunks being just a few of many highlights.
But pro basketball had the Internet atwitter, too. Men and women — okay, mostly men — took to Facebook,Twitter,…
April 2012
5 posts
Infographic Set: March Social Trends Report →
Trend-Based Ad Targeter Taykey Goes… →
“Whatever it is. Social, search, Display. Trends means new highly-relevant keywords that no one has, so you have less competition so it’s more efficient. And we fish where the fish are, so people are more attentive.”
January 2011
1 post
6 tags
Verizon iPhone – Before VS. After
Welcome to our newly launched blog!
At Taykey we develop algorithms that analyze user generated content across the web, to determine trends, before they happen. We also measure who talks about what, and what are the hot issues for specific demographics as they happen. We bring real-time insights on what’s hot for who, and where is your target audience’s attention is right now.
We…
