Taykey analyzes hundreds of millions of data points per day to discover what’s trending for audiences and how those interests change over time. Our solutions provide companies with intelligence surrounding the brands, people, products, and events most relevant to their target audiences and the ability to automatically align their digital advertising with those trends in real time.
Amit started programming at the age of 10. During high school and college, he worked as a software engineer for several different Israeli Startups. After high school, Amit served in an elite military unit of the Israeli Defense Ministry, researching and developing innovative technologies. He is also the founder of bWitty and I WittySearch, an award winning search engine.
Shai comes to Taykey as the Vice President of Engineering. He brings over 20 years of experience in developing complex computer systems, ranging from embedded to large-scale, data-driven applications. As an R&D; executive with experience in SW delivery management, people management, process definition/execution, and R&D; budget management, Shai has managed R&D; organizations as large as 100 people. Before Taykey, Shai was VP R&D; for Rumble and Netformx, CTO for Microsoft services in Israel and held additional R&D; leadership positions. Shai lives in the Tel Aviv area with his wife and three sons.
Melissa serves as Taykey’s Vice President of US Sales, leading the national sales team from New York. One of Taykey’s first US hires, she had previously led the eastern region sales team. Prior to joining the company, Melissa held various positions at Federated Media, selling innovative custom content programs within the blogging community, and before that held leadership roles on the corporate sales team at Zagat Survey. She holds a Bachelor’s degree from Syracuse University and currently lives in Manhattan with her husband and two kids.
Jon serves as Taykey’s Vice President of Marketing. He brings more than 15 years of marketing experience in media and technology, most recently as Head of Marketing and Communications, North America at Criteo. Jon has also held key product marketing leadership roles at Quantcast, Google, and DoubleClick. He has a Bachelor’s degree from Syracuse University’s Newhouse School of Public Communications and an MBA from Fordham University’s Gabelli School of Business. Jon resides in Westchester, NY with his wife and two young children.
Rinat serves as Taykey’s Vice President of Human Resources. She brings vast HR experience in various industries. Prior to Taykey, she was HRBP at Check Point, a leading global software security company, where she played a key role supporting the R&D;, IT and Product departments. She also served as Recruiting Manager and Human Resource Manager at Laufer Aviation, one of the leading handling companies at Ben Gurion Airport, and played a major role in the company’s merger with GHI. Rinat started her career as a recruiter and a branch manager. She holds a Bachelor’s degree in Behavioral Science and a Masters in Business Management. Rinat lives in Matan with her husband and two boys.
Carmit brings Taykey 14 years of prior experience in international finance, most recently as Director of Finance at MediaMind (DG), a global provider of advertising campaign management solutions. At MediaMind she was part of the team managing a successful IPO and a major M&A; transaction. Previously, she was VP Finance at NessTechnology, overseeing all aspects of the company’s financial management. A Certified Public Account in Israel, Carmit holds a B.Sc. in Accounting from Tel Aviv University, a B.Sc. in Economics and Management from the Academic College of Tel Aviv, Yaffo, and an MA in law from Bar Ilan University. Carmit resides in Ramat-Gan with her husband and 3 kids.
Jeremy serves as Taykey’s Vice President of Operations. Prior to Taykey he led Zynga’s advertising client services team overseeing ad operations, account management and planning. Jeremy has also held leadership roles in sales and operations at RockYou and Jumpstart Automotive Group. He holds a Bachelor’s degree from San Jose State and resides in New Jersey with his wife and two boys.
OUR COMMITMENT TO YOUR PROTECTING YOUR PRIVACY
At Taykey, we believe that the Internet is a much better place when websites and businesses respect the privacy of their users. On the flipside, we also know that the web is not a one size fits all environment and that websites do need to collect some personal information from users in order to create a unique and personalized experience. With these principles in mind, we promise that if we collect any information from you, it’s because we want to provide you with a superior experience using Taykey’s Site and Services. As explained further below, we recognize that just because you share information with us doesn’t mean you want to share it with the rest of the world. That’s why we also take great pride in protecting any information you give us. It’s our goal to make your experience with the Site and Services both rewarding and safe.
If you have questions or concerns regarding this statement, email us at [email protected].
I. What Types of Information do We Collect?
Personally Identifiable Information
In contrast to many companies and websites, Taykey limits the amount of personally identifiable information (“PII”) it collects from its users and partners.
Taykey’s Services allow advertisers to identify real time trends in the marketplace so they can reach targeted audiences more effectively, as opposed to collecting information on an individual’s internet usage. Since Taykey’s clients are primarily companies seeking to place advertisements, the Site is not directed towards individual Internet consumers nor does it seek any PII from such consumers for marketing purposes.
Unlike a lot of other websites, we restrict the amount of non-publicly available PII we collect to names and contact information of people or companies seeking information from or wishing to set up an account with Taykey.
Companies that work with us use our core algorithms and technology, which place ad tags on their websites. These ad tags are used to customize a user’s advertising experience, but they do not contain any PII. Rather, ad tags usually contain anonymous information about the web site, section of the site and size of the ad that the Services are optimizing.
II. Is My Information Ever Shared with Other Parties?
Normally, we will never share any of your PII with a third party unless you give us permission to do so. However, in some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. By using the Services, you acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your PII as set forth in this policy.
III. How Does Taykey Keep My Information Secure?
Taykey uses industry standard security measures to ensure the security of its data, including any information you have given us. We routinely evaluate our data security practices to identify security threats or opportunities for improvement.
Nonetheless, it is impossible to guarantee that the transmission of data through the Internet will be secure. By using the Services, you acknowledge that it may be possible for third parties to intercept or access transmissions or private communications unlawfully.
V. LIMITATION OF LIABILITY
You also agree that you have provided notice to, and obtained consent from, any third party individuals whose personal data you supply to Taykey with regard to: (a) the purposes for which such third party’s personal data has been collected; (b) the intended recipients or categories of recipients of the third party’s personal data; (c) which of the third party’s data are obligatory and which data, if any, are voluntary; and (d) how the third party can access and, if necessary, rectify the data held about them.
VI. What If I Have Questions or Concerns?
Effective Date: 2/19/2016