About Us

Taykey analyzes hundreds of millions of data points per day to discover what’s trending for audiences and how those interests change over time. Our solutions provide companies with intelligence surrounding the brands, people, products, and events most relevant to their target audiences and the ability to automatically align their digital advertising with those trends in real time.


Amit started programming at the age of 10. During high school and college, he worked as a software engineer for several different Israeli Startups. After high school, Amit served in an elite military unit of the Israeli Defense Ministry, researching and developing innovative technologies. He is also the founder of bWitty and I WittySearch, an award winning search engine.

Amit Avner CEO & Founder    

Shai comes to Taykey as the Vice President of Engineering. He brings over 20 years of experience in developing complex computer systems, ranging from embedded to large-scale, data-driven applications. As an R&D; executive with experience in SW delivery management, people management, process definition/execution, and R&D; budget management, Shai has managed R&D; organizations as large as 100 people. Before Taykey, Shai was VP R&D; for Rumble and Netformx, CTO for Microsoft services in Israel and held additional R&D; leadership positions. Shai lives in the Tel Aviv area with his wife and three sons.

Shai Gerably VP Engineering    

Melissa serves as Taykey’s Vice President of US Sales, leading the national sales team from New York. One of Taykey’s first US hires, she had previously led the eastern region sales team. Prior to joining the company, Melissa held various positions at Federated Media, selling innovative custom content programs within the blogging community, and before that held leadership roles on the corporate sales team at Zagat Survey. She holds a Bachelor’s degree from Syracuse University and currently lives in Manhattan with her husband and two kids.

Melissa Kent Weil VP Sales    

Jon serves as Taykey’s Vice President of Marketing. He brings more than 15 years of marketing experience in media and technology, most recently as Head of Marketing and Communications, North America at Criteo. Jon has also held key product marketing leadership roles at Quantcast, Google, and DoubleClick. He has a Bachelor’s degree from Syracuse University’s Newhouse School of Public Communications and an MBA from Fordham University’s Gabelli School of Business. Jon resides in Westchester, NY with his wife and two young children.

Jon Nevitt VP Marketing    

Rinat serves as Taykey’s Vice President of Human Resources. She brings vast HR experience in various industries. Prior to Taykey, she was HRBP at Check Point, a leading global software security company, where she played a key role supporting the R&D;, IT and Product departments. She also served as Recruiting Manager and Human Resource Manager at Laufer Aviation, one of the leading handling companies at Ben Gurion Airport, and played a major role in the company’s merger with GHI. Rinat started her career as a recruiter and a branch manager. She holds a Bachelor’s degree in Behavioral Science and a Masters in Business Management. Rinat lives in Matan with her husband and two boys.

Rinat Paperny VP Human Resources    

Carmit brings Taykey 14 years of prior experience in international finance, most recently as Director of Finance at MediaMind (DG), a global provider of advertising campaign management solutions. At MediaMind she was part of the team managing a successful IPO and a major M&A; transaction. Previously, she was VP Finance at NessTechnology, overseeing all aspects of the company’s financial management. A Certified Public Account in Israel, Carmit holds a B.Sc. in Accounting from Tel Aviv University, a B.Sc. in Economics and Management from the Academic College of Tel Aviv, Yaffo, and an MA in law from Bar Ilan University. Carmit resides in Ramat-Gan with her husband and 3 kids.

Carmit Tevet-Kuzy CFO    

Jeremy serves as Taykey’s Vice President of Operations. Prior to Taykey he led Zynga’s advertising client services team overseeing ad operations, account management and planning. Jeremy has also held leadership roles in sales and operations at RockYou and Jumpstart Automotive Group. He holds a Bachelor’s degree from San Jose State and resides in New Jersey with his wife and two boys.

Jeremy Varner VP Operations    

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