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News

Stay up to date with the latest news from Taykey.

The Case for
Real-Time Media

Since Oreo’s stunt during the Super Bowl blackout, everyone’s been talking about real-time marketing. But the conversation has been about creative and social. As an innovator in the Real-Time Media space, Taykey contributed to the conversation in Digiday.

Happy Pi Day!

Which Oscar Nominees are Catching a Buzz?

A few days before the Oscars, we looked at social data to see not who is going to win — it’s not a popularity contest when only a few industry elites get a vote — but which nominees the people buzzing on line WANT to take home the statue.

AdWeek & Taykey:
Social Savior

As second screen viewing becomes the norm, networks are embracing the multitasking viewer. Hashtags are appearing on the lower right of the screen. Networks are hoping this increases live viewing. But are people tweeting during the show or during the commercials? Are the hashtags helping or hurting advertisers?

Which Super Bowl Ads Got The Most Buzz?

We listened to the social conversation across Facebook, Twitter, and many other sites to tally up the buzz around the game’s commercials.

6 Ways Brands Can Become More Likable

The Big Data
Accuracy Myth

Taykey CEO Amit Avner takes a stand on the limitations of

Felix Baumgartner’s Big Space Jump

Sponsored by Red Bull, the jump was incredible theater and amazing content marketing. Mashable and Digiday used Taykey data to interpret the results.

Who Won The Second Debate. And Why?

Obama and Romney faced off for the second time and MSNBC used Taykey’s data to interpret the results.

The First Presidential Debate

The first debate is in the history books and Taykey was taking the pulse of the web audience minute by minute for the duration. Check out Business Insider to see how the candidates did.

Business Insider Covers Taykey’s Take on the Race

It’s Romney vs. Obama through the lens of social conversation. How are they stacking up as they enter the intense last months of the campaign?

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