Stay up to date with the latest news from Taykey.
Since Oreo’s stunt during the Super Bowl blackout, everyone’s been talking about real-time marketing. But the conversation has been about creative and social. As an innovator in the Real-Time Media space, Taykey contributed to the conversation in Digiday.
A few days before the Oscars, we looked at social data to see not who is going to win — it’s not a popularity contest when only a few industry elites get a vote — but which nominees the people buzzing on line WANT to take home the statue.
As second screen viewing becomes the norm, networks are embracing the multitasking viewer. Hashtags are appearing on the lower right of the screen. Networks are hoping this increases live viewing. But are people tweeting during the show or during the commercials? Are the hashtags helping or hurting advertisers?
We listened to the social conversation across Facebook, Twitter, and many other sites to tally up the buzz around the game’s commercials.
Taykey CEO Amit Avner takes a stand on the limitations of
Sponsored by Red Bull, the jump was incredible theater and amazing content marketing. Mashable and Digiday used Taykey data to interpret the results.
Obama and Romney faced off for the second time and MSNBC used Taykey’s data to interpret the results.
The first debate is in the history books and Taykey was taking the pulse of the web audience minute by minute for the duration. Check out Business Insider to see how the candidates did.
It’s Romney vs. Obama through the lens of social conversation. How are they stacking up as they enter the intense last months of the campaign?