By integrating real-time trend data into buying decisions, we can help eliminate the tradeoff for programmatic buyers by delivering Private Exchange quality with Open Exchange efficiency. Unlike other contextual targeting approaches, Taykey’s solution is:
Audience Driven: Placements are driven by robust
audience data, not assumptions.
Real-Time: Our data is updated continuously.
Precise: All content is targeted at the URL level,
not via broad categories.
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