Taykey Real-Time Trend Report: Ads Tied to Entertainment Topics Performed Up to 11x Better Than Industry Average in Q4
Report Shows that Performance of Ads Tied to TV and Movie Trends Grew 87% and 62%, Respectively, over Q3 Results, Driven by Year-End Recaps and 2015 Forecasts
NEW YORK, February 5, 2015 – Taykey, the leading provider of real-time marketing insights and technology, today announced the availability of a new Real-Time Trend Report, an insights-based report that examines how ad campaigns performed when placed against popular trends. This edition of the report revealed that ads tied to movie, TV and shopping trends in the last quarter of 2014 saw engagement rise more than 400% above industry averages.
Movie trends, in particular, saw exceptional performance in Q4, delivering 148% higher engagement rates over industry benchmarks. This was likely the result of the diversity of movie trends in Q4, including hugely popular premieres for Hunger Games: Mockingjay Part 1 and the final installment of The Hobbit trilogy. Two trend sub-categories also dominated online attention and drove higher impressions: movie trailers and news for future releases, including Avengers, Star Wars, Batman and X-Men; and award show nominations and year-end best-of lists. Combined, these trends resulted in notable performance increases for ads placed alongside them.
- The top performing trends for online ads in Q4 2014 were the Grammy nominations, Lady Gaga’s Christmas duet with Tony Bennett, The Lego Movie’s critical acclaim and Iggy Azalea’s AMA win over Drake and Eminem.
- Taykey’s report also found that ads tied to shopping trends in Q4 performed 93% better than those in Q3, due to a significant focus on this vertical on Black Friday and throughout the holiday season.
- The Real-Time Trend Report noted that television trends rose in prominence during Q4, performing 87% better than those in Q3, as a result of Fall TV premieres.
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