Are You Prepared for the Digital Media Planning (R)evolution?

It’s true, media planning has changed – but not in the way everyone is talking about. Certainly, there is enough commentary and research out there on programmatic to make anyone think that 100% of all media budgets will soon be managed by machines. But the fact is, while programmatic is important and growing, it is hardly the majority of spend.Read More

Announcing $6 Million Funding Round and Executive Hires – The Next Web’s Martin Bryant broke the story this morning.

TOPICAL ADVERTISING CHANNEL TAYKEY ANNOUNCES $6 MILLION IN NEW FINANCING, ADDS TO EXECUTIVE TEAM NEW YORK – JULY 17, 2013 – Topical Advertising channel Taykey today announced that venture firm Tenaya Capital has joined existing investors Sequoia Capital, Softbank Capital, and Marker to together provide $6 million in additional financing to support the company’s rapid pace of growth. All existingRead More

Israeli Trend Tracker Taykey Raises $15 Million From Google Chairman Eric Schmidt

It can be hard out there on social media for the brands. Their tweets and Facebook posts reach millions of people, and while the results can sometimes be iconic, it seems they’re more likely to make a splash for the inevitable apologies after cringe-inducing attempts to join a national conversation (as the Super Bowl-bound Seattle Seahawks demonstrated on Monday). TheRead More

Real-Time Marketing Can Keep Businesses Successful—But How?

Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, “Spend just $10 more and you will qualify for a $100 gift certificate!” Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new realityRead More