Taykey “Virtual PMP” Roll-out Propelled By Renewed Concerns Over Quality and Brand Safety
Trend Advertising Platform Gives Agency Trading Desks and In-House Programmatic Access to Real-Time Trend Targeting Data New York, April 11, 2017 – Growing awareness of inappropriate content and fake news has increased brands’ anxiety about where their ads appear. Real-time audience data company Taykey responds to programmatic buyers rising demand for inventory quality, relevance, and safety by opening programmatic access…
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