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Tag: Press Release

Taykey “Virtual PMP” Roll-out Propelled By Renewed Concerns Over Quality and Brand Safety

| from Taykey

Trend Advertising Platform Gives Agency Trading Desks and In-House Programmatic Access to Real-Time Trend Targeting Data New York, April 11, 2017 – Growing awareness of inappropriate content and fake news has increased brands’ anxiety about where their ads appear. Real-time audience data company Taykey responds to programmatic buyers rising demand for inventory quality, relevance, and safety by opening programmatic access…

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Taykey Makes Trend Advertising Available to Programmatic Buyers

| from Taykey

Trading Desks and In-House Programmatic Teams Can Now Target the Most Relevant Content for Their Audiences in Real Time Using Taykey NEW YORK, NY – JUNE 15, 2016 – Taykey, an audience company that analyzes hundreds of millions of data points per day to help brands discover and act on what’s trending in real-time, today announced the availability of its…

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Taykey Launches Free Trend-Based Audience Insights with Trend Pulse

| from Taykey

NEW YORK, NY – MAY 19, 2016 – Taykey, a technology company that analyzes hundreds of millions of data points per day to help brands discover and act on what’s trending for audiences, today announced the availability of its free, public access to real-time audience data via Taykey Trend Pulse. Taykey Trend Pulse provides free and open access to real-time…

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RTTR Q4 – Press Release

| from Taykey

Taykey Real-Time Trend Report: Ads Tied to Entertainment Topics Performed Up to 11x Better Than Industry Average in Q4 Report Shows that Performance of Ads Tied to TV and Movie Trends Grew 87% and 62%, Respectively, over Q3 Results, Driven by Year-End Recaps and 2015 Forecasts NEW YORK, February 5, 2015 – Taykey, the leading provider of real-time marketing insights…

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