Fake News and Half Truths Pose Real Threat for Brands
Despite the end of election season, brands continue to find themselves at the center of political controversy. While Tic Tac and Skittles were dragged into the discussion arbitrarily, New Balance and Pepsi recently attracted unwanted attention after out-of-context and fake quotes were widely circulated. This latest series of events also calls into question whether there is any “safe” way for…
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