Despite the end of election season, brands continue to find themselves at the center of political controversy. While Tic Tac and Skittles were dragged into the discussion arbitrarily, New Balance and Pepsi recently attracted unwanted attention after out-of-context and fake quotes were widely circulated. This latest series of events also calls into question whether there is any “safe” way for…
Read MoreDespite the end of election season, brands continue to find themselves at the center of political controversy. While Tic Tac and Skittles were dragged into the discussion arbitrarily, New Balance and Pepsi recently attracted unwanted attention after out-of-context and fake quotes were widely circulated. This latest series of events also calls into question whether there is any “safe” way for…
Read MoreThe 2016 World Series is coming to a close starring two teams that haven’t seen a World Series championship in 65+ years, the Chicago Cubs and the Cleveland Indians. Fans of both teams are clearly excited about the possibility of ending this drought. We took a look at conversation volume, age, location, and sentiment to understand how important the World…
Read MoreThe 2016 World Series is coming to a close starring two teams that haven’t seen a World Series championship in 65+ years, the Chicago Cubs and the Cleveland Indians. Fans of both teams are clearly excited about the possibility of ending this drought. We took a look at conversation volume, age, location, and sentiment to understand how important the World…
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