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Fake News and Half Truths Pose Real Threat for Brands

Despite the end of election season, brands continue to find themselves at the center of political controversy. While Tic Tac and Skittles were dragged into the discussion arbitrarily, New Balance and Pepsi recently attracted unwanted attention after out-of-context and fake quotes were widely circulated. This latest series of events also calls into question whether there is any “safe” way for…

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Fake News and Half Truths Pose Real Threat for Brands

Despite the end of election season, brands continue to find themselves at the center of political controversy. While Tic Tac and Skittles were dragged into the discussion arbitrarily, New Balance and Pepsi recently attracted unwanted attention after out-of-context and fake quotes were widely circulated. This latest series of events also calls into question whether there is any “safe” way for…

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The World Series Lags Behind Other Sports’ Finals

The 2016 World Series is coming to a close starring two teams that haven’t seen a World Series championship in 65+ years, the Chicago Cubs and the Cleveland Indians. Fans of both teams are clearly excited about the possibility of ending this drought. We took a look at conversation volume, age, location, and sentiment to understand how important the World…

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The World Series Lags Behind Other Sports’ Finals

The 2016 World Series is coming to a close starring two teams that haven’t seen a World Series championship in 65+ years, the Chicago Cubs and the Cleveland Indians. Fans of both teams are clearly excited about the possibility of ending this drought. We took a look at conversation volume, age, location, and sentiment to understand how important the World…

Read More