Music festivals are a great way to reach and engage with music fans, but not all music festivals are created equal. Coachella presents a unique opportunity for marketers because it is one of the only music festivals that spans three weeks, providing ample opportunity to reach and engage consumers across channels. Still, consumer online attention is fragmented making it difficult…

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Conversation volume among basketball fans surges during the weeks surrounding March Madness. Fragmentation of conversations driven by social and mobile has made it increasingly difficult for advertisers to pinpoint their tournament audience. In response, Taykey analyzed the top trends of March Madness 2016 and their implications for marketers. Read on to learn more about how to best reach your March…

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Taykey analyzed the audience talking about Valentine’s Day across social media and popular websites. Here are some of our key takeaways, including conversation volume, audience demographics, and the most talked about movies and gifts. More Buzz for Handmade Gifts The affinity among the Valentine’s Day audience for Etsy shows that the growing demand for handmade gift items has also infiltrated…

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With all of the competition for audience attention it can be difficult to effectively break through the clutter surrounding the big game. Here are three concrete ways that aligning your campaign with real-time trends, also known as Trend Advertising, can help you maximize the effectiveness of your Super Bowl online ad investment. Align with Non-Endemic Real-Time Trends Super Bowl fans…

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