Fragmentation and the unpredictability of audience interests are making it increasingly difficult for brand advertisers to pinpoint quality, relevant content at scale. This problem has made it particularly challenging for advertisers to leverage the full potential of exchange buying for brand campaigns. That’s why we’re excited to announce the availability of our Trend Advertising platform for programmatic buyers. Our programmatic… Read More

Taykey determines what’s trending for audiences by analyzing millions of data points daily from conversations across the web. Our weekly recap, which highlights the most buzzed about online topics, features notable figures Kanye West, Kimbo Slice, and Hillary Clinton. For more details on the audience for each trend, click on trend snapshot for information on age, gender, sentiment, and conversation… Read More

Last week may have been a short work week, but it was especially active in the world of online trends. We saw trending topics surrounding news of losing yet another legend, closure around the death of another icon, reports of a tragic shooting at UCLA, and the impact of the Zika virus in the United States. Click through to each… Read More

The beginning of the week ushered in light-hearted fare with online conversations being driven by entertainment news surrounding the Billboard Music Awards and Johnny Depp’s divorce announcement. But as we headed into the holiday weekend, the news of the killing of a Cincinnati Zoo gorilla drove heated debate and made it a top trending item to close out the week…. Read More