We’re pleased to announce that Taykey has hired Matt Rosenberg as VP Marketing. Rosenberg will lead the company’s efforts to tell its brand and product story to advertiser and media agency clients as its capabilities continually evolve. Taykey taps into audiences by analyzing fifty thousand data sources, discovering the topical content they are consuming at that moment, and utilizing their proprietary buying technology to place their clients’ ads alongside audience interests as they emerge.
“Advertisers have always worked to place their brands next to relevant and interesting content that consumers welcome into their lives, “ said Rosenberg. “Whether in print, on television or online, marketers need to get the interplay between culture and commerce right. But as the speed of culture increases, media planning cycles cannot keep up. Taykey’s unique technology solves this challenge and represents a great opportunity to make digital advertising work better.”
Said Amit Avner, Taykey CEO and co-founder: “Adding a multi-faceted executive like Matt is a huge win for Taykey. With experience building strategically oriented teams at rapidly expanding media businesses like ours, as well as running media and creative accounts on the agency side, he understands the marketing ecosystem and our opportunity in it and is uniquely capable of telling our story to the industry. Matt joins John Schneider, Laurie Barlev and Omer Dror as we expand our executive team with highly experienced senior leaders.”
Rosenberg has been in digital leadership roles for over 16 years. He joins Taykey from SAY Media, where he founded the hybrid ad network/publisher’s global strategy and market research groups as VP Solutions. Previously, he led business development as EVP Client Engagement at award-winning creative agency Big Spaceship and oversaw media and creative accounts at Omnicom’s Organic, where he founded the Los Angeles office. He has deep entertainment industry experience both on the marketing side – he was an early digital hire at Sony Pictures Entertainment, where he oversaw the movie marketing efforts at Sony Pictures Digital – and as a television writer.