TechCrunch on Using Taykey for Prospecting

Taykey, a startup that uses real-time topic analysis to help companies target their ads, has expanded its lineup with what the company calls its Topical Advertising Platform. Co-founder and CEO Amit Avner says the launch should help Taykey reach a new customer base of performance advertisers.

Avner says there are two big pieces to the launch. First, there’s the service that was Taykey was providing already — helping brands understand the trends and topics that are important to their audiences at the moment. For example, if news breaks about a famous musician, and a brand wants to reach young music fans, then Taykey will start bidding on ads next to content related to that musician. (The company currently runs advertising YouTube, Facebook, and Google search and display.)

Read the rest over at TechCrunch.