What sources should you listen to? What conversations should you listen for? Who is having these conversations? What is the sentiment? Is it safe?
What conversations should you target? Where should you activate online? How do you optimize emergent conversations? When should you change creative?
We monitor billions of inputs, tracking conversation volume and sentiment to discover what your audience is talking about right now
We then select the appropriate creative, target your media against these topics, and optimize for performance as new topics are introduced
This process produces unique audience insights and improved campaign performance
Reach your audience right now, across the internet with Taykey’s Media solutions.
Social Key Identify what people are talking about to direct ads across social networks
Display Key Build upon social insights to power advertising across online and display
Video Key Deliver high-impact video ads where audience attention is highest
Simply determine who you want to reach and how you want to reach them.
We’ll do the rest.
• Top performer on ad effectiveness studies for brand favorability and purchase intent
• Taykey insights allow you to fine-tune audience segments & inspire content marketing
Leading Global manufacturer wanted to build brand awareness for their new tablet in the US among 18–49 year old millennial males.
Solution: Leverage DisplayKey to drive brand awareness, aligning targeted ads with relevant and trending topics that the target audience is engaged with right now.
Results: Taykey was the #1 performer for this campaign resulting in a 15.7% lift in awareness and 39.9% lift in purchase intent.
National weight loss product company wanted to attract a younger demographic by rebranding their product offering
Solution: Rejuvenate the marketer’s brand and appeal to younger women by placing ads next to new, hip and relevant trending topics with DisplayKey
Results: The campaign achieved a 50% higher engagement rate than the client’s benchmark display campaigns. The brand’s search team leveraged insights from the Taykey campaign to refocus their current keyword and creative.