This is Your Brain
on Native Ads
There’s been a lot of discussion of the pros and cons of native advertising. How do we make branded content carry the same impact of ads and at the same scale? Is branded content just an ad in content’s clothing?
At Taykey, we understand that it’s not about the form factor of the ad as much as it is about the attentive state of the audience when they encounter the ad. That’s why we line our ads up with the topics most engaging to an audience at any given moment.
Read our article in Digiday for more.