Taykey continuously collects and analyzes millions of data points from real time conversations across leading social platforms and thousands of websites to discover what’s trending for a variety of audiences. Every week we’ll recap the trends that grabbed the greatest overall volume and velocity from the past seven days. Last week we saw several key events—including the election primaries, SXSW, and March Madness—driving a significant share of online conversation.
 
 

 
 
NCAA Tournament Brackets (peaked on 3/14)
There was significant online attention early last week around March Madness as all 68 tournament teams were announced and fans rushed to complete their brackets. We saw negative sentiment associated with this trend, possibly because, fan favorite, Michigan State was excluded from the top four seeds.
 

Sausage Party Release at SXSW (peaked on 3/15)
Seth Rogan was successful at driving online buzz for the release of his new film, Sausage Party, at SXSW’s Film show. Initial sentiment around the movie was positive and had a 50/50 gender split.
 

The Bachelorette (peaked on 3/16)
The Bachelorette was top of mind this week, especially with women 18-34, as JoJo Fletcher was confirmed as the show’s next leading lady. We saw an atypical level of negative sentiment, likely due to the controversy surrounding the show’s lack of diversity.
 

Mini Super Tuesday (peaked on 3/16)
“Mini Super Tuesday” election results was also a key driver of online conversation this week, especially among adults 34-44. Unsurprisingly, sentiment skewed negative, likely due to high level of controversy surrounding this year’s election.
 

NCAA Tournament Results – UNC (peaked on 3/18)
UNC’s Brice Johnson dominated the second half of the FGCU game, creating conversation and excitement among men 18 – 24. Sentiment was very positive as Johnson scored 18 points to win the game for UNC in the NCAA Tournament’s first round.